Study these five virtual careers, from anywhere in the world

Study this 5 races from anywhere in the world

1) Master of Business Administration, MBA – Virtual
2) Undergraduate in International Business – Virtual
3) Undergraduate in Marketing – Virtual
4) Specialization in Commercial Management and Marketing – Virtual
5) Master in Global Marketing – Virtual

Master of Business Administration, MBA – Virtual

Develops competencies to lead and manage modern, successful and sustainable organizations that adapt to complex and changing environments.

Program

Granting title:
Master of Business Administration – MBA.
Methodology:
Virtual
Duration:
2 years (4 semesters, 52 academic credits).
Value:
$ 29,952,000
(Click to see financing options and rate conditions)
SNIES: 103585, Res. No. 12555 of the Mineducation – 08/05/14, effective 5/08/21. Place of development: Bogotá D.C., Cundinamarca, Colombia, South America.

International

Among the international mobility options that the EAN University offers, students of this program can access:

Short-term academic missions to several countries, in order to approve credits.
Obtaining international certifications.
Improvement of a second or third language.

Profile

Competencies:

Leadership of intelligent organizations, with holistic and systemic vision, based on a strategic direction consistent with the structure and culture of these.
Direction behavior ethically and with social responsibility in front of different social, cultural, economic and political realities.
Generation of changes in organizations that ensure success and survival, based on the interpretation of the dynamics of the environment.
Construction of sustainable business models that generate long-term economic and social value.
Consolidation of an organizational culture oriented towards the achievement of strategic objectives and the generation of a working environment that favors the development of the human being.

Performance area:

Senior management of organizations
Entrepreneurship
Financial management
Marketing management
Operation management
Human management

Technological requirements

What do I need to complete a virtual career?

Laptop with:

Internet connection equal to or greater than 5MB

I2 Duo Processor or Superior

RAM 2GB or more

Hard Disk of 80GB or more

ADM Turion or higher

Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10

For your classes you must have:

Webcam

Microphone and speaker headphones with microphone

Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version

Word, Excel and Power Point

Study plan

(52 Credits)
Nuclear Study Units (27 Credits)
Administrative Theories for Organizations of the XXI Century (3 credits)
A journey through the different theories that support administration and management in organizations is presented, with a critical approach that allows responding to the questions posed by some authors, according to which we can not continue to direct our organizations under assumptions established more than a century.
Development of Management Competencies and Senior Management Models (3 credits)
A competence is the sum of knowledge, skills, abilities and aptitudes, therefore, in this unit we will develop those distinctive elements that a manager or manager, should demonstrate in our context to perform successfully in their management.
Knowledge Management, Technology and Information Systems (3 credits)
Knowledge in organizations is considered a key resource to obtain competitive advantages, more when we talk about the tacit knowledge that exists in them. Technological tools and information systems have become the most effective means to help this process. In addition, the use of technology is a capacity that is increasingly widespread and common to all competitors. It is important to know what is the role of these elements in the execution of the strategy and what types of tools exist to accompany the different areas that make up the organizations.
Human Management, Leadership and Organizational Climate (3 credits)
Managing properly the main source of sustainable competitive advantages is key if we want to achieve the objectives of the organizations. Knowing the culture and its implications in formal and informal relationships and managing to maintain an organizational climate that favors the collective search for shared goals, is part of the most valued competencies in the executives in charge of running the companies of the XXI Century.
Management Skills and Financial Management (3 credits)
The ultimate goal of business management is to maximize the value of the shareholders, which is why it is key to understand how all the actions undertaken by the organization are reflected in its financial statements, understand how to read and interpret them and know the different sources of information it offers the financial area of ??a company to support the achievement of the results expected by investors.
Analysis and Interpretation of the Global Economic Environment (3 credits)
The objectives pursued are to provide the student with the elements that allow him to analyze the global, national, regional and local environments in which the business activity is immersed; and to make him understand that the importance of this type of prospective analysis is the capacity of anticipation that they generate, and that they make it possible to anticipate and adapt permanently to the changes, increasing the benefits and diminishing the risks that those always bring.
Marketing Management (3 credits)
Marketing plays a key role for the survival and development of organizations and will become a real differentiating factor as long as it is carried out in a creative and innovative way. Knowing how to apply the current tools and theories, adapted to our context, is key for managers to get the best possible use of this type of activity within the framework of the organization’s strategy.
Resilience and Organizational Adaptability (3 credits)
Managing uncertainty to minimize the negative impact of this and be able to obtain the most benefit is an essential competence in an environment characterized by its dynamics and complexity. Identifying change as an opportunity and dealing with it proactively can make the difference between the success or failure of any organization.
Operations Management and Strategic Alignment (3 credits)
Supply chains and process management are part of the strategic approach that operations in organizations must currently have. The need to adapt to the needs and requirements of the client means that they must be managed from a strategic perspective that incorporates the different trends and movements that must be incorporated to maximize the value proposition for the clients.

Transversal Study Units (16 Credits)
Strategic thinking and global management (3 credits)
These study units promote the transversal competences of the training at the Postgraduate level at the EAN University; in the case of the Master of Business Administration -MBA- this foundation corresponds to five study units with a total of sixteen (16) transversal credits:
This unit of studies contributes to the development of management skills related to: communication, planning and management, teamwork, strategic action, globalization and human talent management. Consequently, topics such as systemic thinking, competitive strategy, models of strategic analysis, analysis of resources and capabilities, creation of sustainable competitive advantages, globalization and competitiveness and development of strategic thinking are studied.
Business initiative and development (3 credits)
These study units promote the transversal competences of the training at the Postgraduate level at the EAN University; in the case of the Master of Business Administration -MBA- this foundation corresponds to five study units with a total of sixteen (16) transversal credits:
This unit of study is focused on the development of entrepreneurial skills related to the identification and exploitation of project and business opportunities that generate organizational and social impact, executing them with a high orientation towards achievement, innovation, vision, autonomy, and sensitivity to the context. . As a result, aspects such as business opportunities and business models are developed, the business plan as a tool for business initiative and development, the sources of resources and opportunities for entrepreneurship.
Business Ethics and Sustainability (3 credits)
These study units promote the transversal competences of the training at the Postgraduate level at the EAN University; in the case of the Master of Business Administration -MBA- this foundation corresponds to five study units with a total of sixteen (16) transversal credits:
Business ethics and sustainability have become a decisive factor in the globalized world in which we are currently, there lies the fact that more and more organizations are becoming interested in this topic. The modern and competitive companies are not oriented solely by the desire for profit, but operate within their own contexts with defined ethical criteria. This means the discovery of the social responsibility that every company currently has with society. The notion of social responsibility has led to consider the various companies as ethical agents, because it is not a moral person or a sum of individuals, but communities linked by common values, habits and attitudes defined in a Mission that must be legitimate for society.
Seminar on Applied Research (3 credits) and Degree Work (4 credits)
These study units promote the transversal competences of the training at the Postgraduate level at the EAN University; in the case of the Master of Business Administration -MBA- this foundation corresponds to five study units with a total of sixteen (16) transversal credits:
Their purpose is to develop the research skills of the students of the Master’s program and to provide instruments and strategies that promote applied research and transfer processes of the theoretical developments of the program.

Elective and Deepening Study Units (9 Credits)
These study units are focused on providing a context of specificity to the Master’s program, in accordance with the interests of the professional and / or the needs of the company or business sector in which the future Master’s degree will perform. The block consists of three units, of three (3) credits each, for a total of nine (9) academic credits.

The elective study units are structured around topics of interest and current affairs. They can be changed according to the needs and expectations of the students, the needs of the organizations and the natural evolution and change in the disciplines.

Additionally, students may freely choose among the study units offered by other Master’s programs, those that meet their interests and needs.

NOTE: the opening of the electives is subject to a minimum number of students. The EAN University reserves the right to suspend or postpone the start of any of the programs, depending on the response it obtains from the interested parties to the call, as it reserves the right to make modifications to the study plans, focus methodological and teaching cloister.

The academic activities of the program that he / she studies will be able to incorporate materials and readings in other languages ??and it will be the responsibility of the student to achieve the understanding of them.

Data of interest

Employability rate for a graduate of this master’s degree in Colombia: 96.9%

Average down payment salary: $ 6,500,317

Source: Labor Observatory for Education, Ministry of Education.

2) Pregrado en Negocios Internacionales – Virtual

Identifica oportunidades en los mercados globales, para dirigir, controlar y ejecutar estrategias competitivas de tipo financiero y comercial en un mundo multicultural.

Program

Granting title:
International Business Professional
Methodology:
Virtual
Duration:
144 academic credits
Value:
$ 3,424,000
(Click to see financing options and rate conditions)
SNIES: 52983, Res. No. 951 of the Mineducación – 01/24/14, validity 24/01/21. Place of development: Bogotá D.C., Cundinamarca, Colombia, South America.

International

These are the benefits of the international mobility programs of the EAN University:
Semester courses exchange with universities in different countries.
You do academic missions in the short and long term in different countries.
You perform coterminal to study postgraduate studies.
Labor practices
You get international certifications.
You perfect a second or third language. Know the alliances and agreements of this program here
Note: if you study in Virtual methodology you can apply to international mobility programs, however, these agreements are made in person in different countries.

Profile

Competencies:
Upon completing the undergraduate degree in International Business you will have these skills and knowledge:

Manage and manage sustainable businesses that promote Colombia’s connectivity with the world.
Identify problems and propose solutions to organizational problems, within the framework of ethics and sustainable entrepreneurship.
You manage the resources and financial systems of national and international companies, using successful strategies and tactics in the global sphere.
You analyze the nature of the business to adapt it to market conditions, knowing how to approach your strategy from the perspective of quality, time and cost.
You establish social relationships, negotiation models and commercial agreements in national and global spheres.
Performance area:
Management, consultancy and advice in international areas for public or private entities. Strengthening of entrepreneurship models with a global vision.

How do we do it?

Through a process of learning focused on the student, which allows him to learn independently and independently.
Developing the entrepreneurial spirit as a hallmark of the EAN University.
Through self-regulation processes with permanent accompaniment of teachers-tutors to facilitate the development of skills that allow the student to apply and transfer the theoretical foundations learned, in the generation of solutions to the business problems of their environment of action.
Through a training process focused on the development of competencies that privilege the know-how in real business situations.
With a programming by academic cycles and a system of academic credits that allows the student to define their study schedules, as well as to plan and effectively organize their own learning process.
Through the pedagogical use of information and communication technologies, with support on the Internet, which facilitate the development of interaction and communication processes between students and tutors.
With a training system that combines autonomous and independent work of the student, with tutorial sessions, academic work in virtual scenarios, sessions with virtual presence and / or presence, with minimal interference in the other activities of students.
With the use of high quality learning materials, which have been designed or adapted to facilitate autonomous learning processes.
With a teaching model that privileges the know-how in concrete situations and significant learning.

Technological requirements

What do I need to complete a virtual career?

Laptop with:

Internet connection equal to or greater than 5MB

I2 Duo Processor or Superior

RAM 2GB or more

Hard Disk of 80GB or more

ADM Turion or higher

Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10

For your classes you must have:

Webcam

Microphone and speaker headphones with microphone

Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version

Word, Excel and Power Point

(144 credits)
Elective Transverse Nuclear
First semester
Unit of study Credits
1.1 Training and communication in virtual environments 8
1.2 Problems and prospects of international business 8
Total 16
Second semester
Unit of study Credits
2.1 Culture of entrepreneurship 8
2.2 Language I 4
2.2 Law of international business 4
Total 16
Third semester
Unit of study Credits
3.1 Skills of structured thinking 8
3.2 Systems, agencies and international agreements 4
3.2 Language II 4
Total 16
Fourth semester
Unit of study Credits
4.1 Mathematics for economic science 8
4.2 Language III 4
4.2 Elective II 4
Total 16
Fifth semester
Unit of study Credits
5.1 Formulation and evaluation of projects 4
5.1 International finance 4
5.2 Foundation and economic environment 8
Total 16
Sixth semester
Unit of study Credits
6.1 Negotiation and intercultural strategies 8
6.2.Mercadeo 8
Total 16
Seventh semester
Unit of study Credits
7.1 Financial management and accounting management 8
7.2 Strategies for export, import, logistics and internationalization 8
Total 16
Eighth semester
Unit of study Credits
8.1 Professional practice (* 75% of the approved study plan) 6
8.1 Research Seminar 2
8.2 Global environment, ethics and society 8
Total 16
Ninth semester
Unit of study Credits
9.1 Elective I 8
9.2 Business management 4
9.2 Politics and international relations 4
Total 16
Electives: 2 elective blocks in one of the following lines of deepening: International Finance, Economics, International Trade, International Marketing and Business Administration.

NOTE 1: If you are a student enrolled before 2018-I, you can continue with the study plan you linked to, which you can review by clicking here. For more information: write to registro@universidadean.edu.co or go to address Cl. 79 nº 11 – 54.
NOTE: the opening of the electives is subject to a minimum number of students. The EAN University reserves the right to suspend or postpone the start of any of the programs, depending on the response it obtains from the interested parties to the call, as it reserves the right to make modifications to the study plans, focus methodological and teaching cloister.

The academic activities of the program that he / she studies will be able to incorporate materials and readings in other languages ??and it will be the responsibility of the student to achieve the understanding of them.

Data of interest

82.5% of graduates get a job shortly before or before graduating.

The average salary salary for a recent graduate is $ 2,036,000.

This undergraduate degree is among the 20 highest paid professions in Colombia.

It has a wide field of action, which gives the possibility of working in sectors such as logistics or commerce.

Source: Labor Observatory for Education

3) Undergraduate in Marketing – Virtual

You will conquer the different markets thanks to the skills acquired to manage marketing strategies on products, prices, distribution, promotion and customer loyalty.

Program

Granting title:
Professional in Marketing
Methodology:
Virtual
Duration:
144 academic credits
Value:
$ 3,424,000
(Click to see financing options and rate conditions)
SNIES: 53442, Res. No. 11684 of the Mineducación – 07/22/14, valid 22/07/21. Place of development: Bogotá D.C., Cundinamarca, Colombia, South America.

International

These are the benefits of the international mobility programs of the EAN University:
Semester courses exchange with universities in different countries.
You do academic missions in the short and long term in different countries.
You perform coterminal to study postgraduate studies.
Labor practices
You get international certifications.
You perfect a second or third language. Know the alliances and agreements of this program here
Note: if you study in Virtual methodology you can apply to international mobility programs, however, these agreements are made in person in different countries.

Profile

Competencies:
Solved communication problems by improving the productivity and competitiveness of organizations.
Lead marketing projects to generate positioning and marketing of products and services.
You develop strategies to generate attraction in the target group, in order to increase the competitiveness of the company.
Manage and lead the communication processes in the organization and this with their environment.
Performance area:
Manager or director in marketing areas of organizations.
Consultancy in processes and projects of: customer service, advertising and marketing, corporate relations.
Marketing Director
Commercial manager
Marketing Director
Consulting in product and channel research and development
Account executive and channel manager
Chief or brand manager

How do we do it?

Through a process of learning focused on the student, which allows him to learn independently and independently.
Developing the entrepreneurial spirit as a hallmark of the EAN University.
Through self-regulation processes with permanent accompaniment of teachers-tutors to facilitate the development of skills that allow the student to apply and transfer the theoretical foundations learned, in the generation of solutions to the business problems of their environment of action.
Through a training process focused on the development of competencies that privilege the know-how in real business situations.
With a programming by academic cycles and a system of academic credits that allows the student to define their study schedules, as well as to plan and effectively organize their own learning process.
Through the pedagogical use of information and communication technologies, with support on the Internet, which facilitate the development of interaction and communication processes between students and tutors. With a training system that combines autonomous and independent work of the student, with tutorial sessions, academic work in virtual scenarios, sessions with virtual presence and / or presence, with minimal interference in the other activities of students.
With the use of high quality learning materials, which have been designed or adapted to facilitate autonomous learning processes.
With a teaching model that privileges the know-how in concrete situations and significant learning.

Technological requirements

What do I need to complete a virtual career?

Laptop with:

Internet connection equal to or greater than 5MB

I2 Duo Processor or Superior

RAM 2GB or more

Hard Disk of 80GB or more

ADM Turion or higher

Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10

For your classes you must have:

Webcam

Microphone and speaker headphones with microphone

Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version

Word, Excel and Power Point

Study plan

(144 credits)
Elective Transverse Nuclear
First semester
Thematic blocks Credits
1. Communicative Competences and Autonomous Learning
Communication processes, communication technologies, literacy skills, strategies for autonomous learning, virtual education. 8
2. Culture of Entrepreneurship
Project of entrepreneurial life, identification of business ideas, innovation and creativity, innovation and creativity. 8
Total 16
Second semester
Thematic blocks Credits
1. Market Management
Fundamentals of Marketing, Market Research. 8
2. Business English
EnglishI-II- III-IV 8
Total 16
Third semester
Thematic blocks Credits
1. Development of Thought and Quantitative Methods
Mathematical logical thinking, probabilities, linear programming, statistical analysis. 8
2. Consumer Study
Behavior and consumer profile, psychology, consumer anthropology, market research. 8
Total 16
Fourth semester
Thematic blocks Credits
1. Distribution and Logistics
Distribution, intermediation and logistics channels: transport and supply, packaging storage and distribution. 8
2. Economic Context and Company
Fundamentals of economy, microeconomics and macroeconomics, Colombian problems. 8
Total 16
Fifth semester
Thematic blocks Credits
1. Integrated Marketing Communication
Advertising, Promotion, Merchandising, use of media. 8
2. Cultural Studies and Humanistic Socio
Human behavior, motivation and emotion, resistance to change, ethics, values ??and attitudes. 8
Total 16
Sixth semester
Thematic blocks Credits
1. Commercial and Sales Management
Sales, sales management, financial implications of sales. 8
2. Communication Management
Organizational communication, strategic plan of organizational communication, semiology in communication, information society and management of social networks. 8
Total 16
Seventh semester
Thematic blocks Credits
1a. Technological Knowledge Management
Technological Management, intellectual capital, innovation, change management, knowledge of the organization. 4
1 B. Creation of companies
Business plan, business opportunities, business legal framework. 4
2. Strategic marketing management
Strategic marketing, marketing plan, marketing mix and ethics in marketing. 8
Total 16
Eighth semester
Thematic blocks Credits
1a. Professional Practice 6
1 B. Research Seminar 2
2. Corporate Relations
Public relations, internal and external communication, communication for development, corporate image. 8
Total 16
Ninth semester
Thematic blocks Credits
1. Elective Block 8
2. Strategic Management:
Strategic thinking, management simulation, environmental management, management and leadership, marketing management. 8
Total 16
NOTE: the opening of the electives is subject to a minimum number of students. The EAN University reserves the right to suspend or postpone the start of any of the programs, depending on the response it obtains from the interested parties to the call, as it reserves the right to make modifications to the study plans, focus methodological and teaching cloister.

The academic activities of the program that he / she studies will be able to incorporate materials and readings in other languages ??and it will be the responsibility of the student to achieve the understanding of them.

Data of interest

Employability rate for an undergraduate degree in Marketing in Colombia: 85.6%

Average down payment salary: $ 1,511,915

Source: Labor Observatory for Education, Ministry of Education.

Specialization in Commercial Management and Marketing – Virtual
Develop your skills to face and conquer an increasingly intense market, where you must overcome the competition and generate profits; becoming an ideal professional in the commercial and marketing area.

Program

Granting title:
Specialist in Commercial Management and Marketing
Methodology:
Virtual
Duration:
1 year (2 semesters, 26 academic credits)
Value:
$ 19,240,000
(Click to see financing options and rate conditions)
SNIES: 90497, Res. No. 17181 del Mineducación – 10/17/14, effective 10/17/21. Place of development: Bogotá D.C., Cundinamarca, Colombia, South America.

International

Among the international mobility options that the EAN University offers, students of this program can access:

Short-term academic missions to several countries, in order to approve credits.
Obtaining international certifications.
Improvement of a second or third language.
Learn more about alliances and agreements here.

Profile

Competencies:
Upon completion of the Specialization in Commercial Management and Marketing you will have these skills and knowledge:

You effectively direct processes of change in the commercial and marketing area through a global vision, integrating the key elements to reach or exceed the established goals.
You understand the management and commercial and marketing direction of organizations, within the global framework to take advantage of the advantages and opportunities that technology presents.
You develop sustainable business opportunities and lead projects that generate economic and social value.
Contribute to the improvement of the operation of the company through the use of ICT, applied to commercial and marketing activities.
You promote change and technological solutions and processes in companies, applied to marketing and corporate marketing to improve their competitive position.
Performance area:
Commercial areas, strategic marketing, strategic brand planning, creative environments, product development, communication and research.

Technological requirements

What do I need to complete a virtual career?

Laptop with:

Internet connection equal to or greater than 5MB

I2 Duo Processor or Superior

RAM 2GB or more

Hard Disk of 80GB or more

ADM Turion or higher

Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10

For your classes you must have:

Webcam

Microphone and speaker headphones with microphone

Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version

Word, Excel and Power Point

4) Specialization in Commercial Management and Marketing – Virtual

Develop your skills to face and conquer an increasingly intense market, where you must overcome the competition and generate profits; becoming an ideal professional in the commercial and marketing area.

Program

Title concession:
Specialist in Commercial Management and Marketing
Methodology:
Virtual
Duration:
1 year (2 semesters, 26 academic credits)
Value:
$ 19,240,000
(Click to see financing options and rate conditions)
SNIES: 90497, Res. No. 17181 of the Mineducación – 10/17/14, in force as of 10/17/21. Place of development: Bogotá D.C., Cundinamarca, Colombia, South America.

International

Among the international mobility options offered by the EAN University, students of this program can access:

Short-term academic missions in several countries, to approve credits.
Obtaining international certifications.
Improvement of a second or third language.
Get more information about alliances and agreements here.

Profile

Competencies
Once you have completed the Specialization in Commercial Management and Marketing, you will have these skills and knowledge:

Effectively manages the processes of change in the commercial and marketing area through a global vision, integrating the key elements to achieve or exceed the established objectives.
You understand the administrative and commercial and marketing management of organizations, within the global framework, to take advantage of the advantages and opportunities presented by technology.
It develops sustainable business opportunities and leads projects that generate economic and social value.
Contribute to the improvement of the operation of the company through the use of ICT, applied to commercial and marketing activities.
Promotes change and technological solutions and processes in companies, applied to marketing and corporate marketing to improve their competitive position.
Performance area:
Commercial areas, strategic marketing, strategic brand planning, creative environments, product development, communication and research.

Technological requirements

What do I need to complete a virtual career?

Laptop with:

Internet connection equal to or greater than 5 MB

I2 Duo Processor or Superior

RAM of 2GB or more

Hard disk of 80 GB or more

ADM Turion or higher

Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10

For your classes you must have:

Webcam

Microphone and speaker with microphone

Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version

Word, Excel and Power Point

Study plan

(26 Credits)
Management Units (8 Credits)
Strategic Thinking and Global Management (3 credits)
This unit of study is oriented to you developing complex thinking skills, which allow you to understand organizations and the environment in a holistic way, using analysis models that transform isolated data into information with value for making strategic decisions calculated based on results. and objective evidence that contributes to business growth and positioning.
Business initiative and development (3 credits)
Develop your business potential, working in the identification and management of business opportunities for the creation of successful productive units and / or development of business projects. Know the general aspects for the development of a business plan and orient your professional profile to a process of creating your own company, taking into account the managerial and market trends necessary for the construction of competitive business models.
Research seminar (2 credits)
Develop applied research skills through the execution of a project, where knowledge will be used and skills developed during the specialization will be strengthened.
Nuclear Units (12 Credits)
Market research (3 credits)
Develop methodologies and apply market research techniques to benefit the company or your own business projects. Market research approaches, research designs, projective techniques and instrument design are studied, as well as data processing and analysis, among other topics.
Management of advertising and media plan (3 credits)
Advertising is the most powerful communication tool that a company has to address its current or potential consumers. This unit of studies will offer the student the keys to successfully carry out the development of the advertising creation process. It includes the concepts that must be used to create publicity and invest in media. It also contemplates the analysis of other forms or communication tools and the keys to make the best communication strategy according to the needs of the brand.
Strategic marketing (3 credits)
Develop Strategic Marketing from the perspective of the general direction of the company. It includes the study of methodologies for the analysis of sectors, as well as various strategies for each element of the marketing mix: product, prices, promotion, distribution.
Organization and direction of the commercial department (3 credits)
It offers a complete overview of business management and marketing tools and functions to identify market opportunities. It includes the study of various techniques used to perform a correct commercial investigation. Similarly, it aims to provide students with the knowledge to do business planning, including all aspects related to it, provide a methodology and a framework to analyze the cultural uniqueness of any country and establish alternatives for distribution and existing marketing. It also facilitates the development of the necessary knowledge for the management organization of the commercial or sales area of ??a company.
Elective Units (6 Credits)
According to the portfolio of elective study units programmed by the Faculty of Postgraduate Studies, the student may choose two study units on topics related to their interests and professional expectations.

NOTE: the opening of the electives is subject to a minimum number of students. The EAN University reserves the right to suspend or postpone the start of any of the programs, depending on the response it obtains from the interested parties to the call, as it reserves the right to make modifications to the study plans, focus methodological and teaching cloister.

The academic activities of the program that he / she studies will be able to incorporate materials and readings in other languages ??and it will be the responsibility of the student to achieve the understanding of them.

data of interest

99% of our professors have a Master’s degree and 20% of our professors have a Doctorate.

The average salary of our specialization graduates is $ 4,012,433.

Source: MIDE 2017

5) Master in Global Marketing – Virtual

Develops skills in the structuring of consumer-oriented strategies in a digital world that responds to the challenges of the current market.

Program

Granting title:
Master in Global Marketing
Methodology:
Virtual
Duration:
2 years (4 semesters, 52 credits)
Value:
$ 29,952,000
(Click to see financing options and rate conditions)
SNIES: 104161, Res. No. 532 of the Mineducación – 9/01/15, validity 9/01/22. Place of development: Bogotá D.C., Cundinamarca, Colombia, South America.

International

Among the international mobility options that the EAN University offers, students of this program can access:

Short-term academic missions to several countries, in order to approve credits.
Obtaining international certifications.
Improvement of a second or third language.
Learn more about alliances and agreements here.

Profile

Competencies:
At the end of the Master in Global Marketing you will have these skills and knowledge:

You direct the implementation of marketing strategies and tactics, aimed at competing in global markets.
You detect opportunities in global markets that offer competitive advantages to local industries.
You build competitive business scenarios, through innovation models, for products and services in global cultural contexts.
Evaluate viable financial models in the face of international expansion scenarios.
You analyze other organizations and their environment, to promote strategic decision-making based on results and objective evidence, which consolidate the business positioning.
Develops entrepreneurial and intra-entrepreneurship skills.
Performance area:
Director of integrated marketing communications
Director of strategic projects of brand, product, communication and marketing.
Leader of processes in the development and innovation of products and services.
Director of market research projects and studies of national and international consumer behavior.

Technological requirements

What do I need to complete a virtual career?

Laptop with:

Internet connection equal to or greater than 5MB

I2 Duo Processor or Superior

RAM 2GB or more

Hard Disk of 80GB or more

ADM Turion or higher

Operating system Windows 7 or higher, OS 10.6 or Linux Ubuntu 11.10

For your classes you must have:

Webcam

Microphone and speaker headphones with microphone

Acrobat Reader, Flash Player, Shockwave Player, JAVA in its latest version

Word, Excel and Power Point

Study plan

(52 Credits)
Nuclear Study Units (27 Credits)
The units that make up the nuclear training block are focused on the mastery of the theoretical principles and postulates that constitute the essence of processes and productivity, and their transfer and application in business activities to take advantage of opportunities and meet the needs of the productive environment of organizations; In addition, these study units enable the development of the core competencies of the master’s degree. The block is composed of 9 study units of three (3) credits each, which corresponds to twenty-seven (27) structured credits around the themes presented below.

Strategic Marketing Management (3 credits)
It addresses the process for the development of customer-oriented marketing strategies and the construction of marketing plans that allow the alignment of organizations with their internal and external environments, to strengthen and capitalize on the opportunities that exist in global markets.
International Negotiation and Intercultural Protocols (3 credits)
Identify and use the negotiation models and the various intercultural protocols to lead and develop business negotiation processes in diverse international environments using adequately the protocols of private and state organizations.
Integral Logistics and International Trade (3 credits)
It provides the student with the ability to strategically analyze the supply of materials and components in different parts of the world, proposing integral solutions for location and transportation by evaluating different alternatives of channel intermediaries, optimizing costs and times without affecting the levels of service to the client; understanding the influence of the government on the flows of the global supply chain and examining opportunities for collaboration with third or fourth logistics parties.
Anthropology of Consumption (3 credits)
It aims to help understand the consumption process from the sociocultural meaning that products, services, experiences and ideas for the consumer play, considering the variables that influence consumer decision making.
Digital Marketing and Strategic Communication (3 credits)
It aims to facilitate the analysis of the role of Marketing in the structure of electronic commerce and the potential to reach global markets through digital communication scenarios.
Innovation of Products and Services (3 credits)
It aims to develop analytical skills to pose problems and questions associated with the relationship of entrepreneurship to socio-economic development and the management of organizations, to build, from these skills, concrete proposals that favor the work of the entrepreneur as manager of new companies or as dynamic of new business units in existing organizations.
Development of Management Competencies and Senior Management Models (3 credits)
It allows students to acquire the skills of a senior management, to meet the demands of the market and institutional commitments in order to expand the commercial and marketing objectives.
Methods, Techniques and Data Intelligence (3 credits)
It seeks for students to acquire the ability to analyze data for the appropriate and strategic interpretation of information.
Financial Management Applied to Global Marketing (3 credits)
Seeks students to acquire adequate knowledge of the basic variables that influence when making financial decisions, assessing the various assets that the company can acquire that will increase value to society.
Transversal Study Units (16 Credits)
The transversal training block corresponds to the modules that promote the transversal competences of postgraduate training at the EAN University; Among the transversal competences, managerial competences, entrepreneurial skills and research competences are highlighted from a concept of applied research developed by professionals linked to the different master’s programs offered by the University. In the case of the Master in Global Marketing, the transversal training block corresponds to three study units of three (3) credits each for a total of nine (9) credits, as well as two additional units, namely seminar of research (3 credits) and the Project of degree (4 credits) that add seven (7) credits, for a total of sixteen (16) transversal credits.

The transversal study units correspond to: Strategic Thinking and Global Management, Business Initiative and Development, Business Ethics and Sustainability, Research Seminar and Degree Project.

Strategic thinking and global management (3 credits)
It aims to develop management skills related to: communication, planning and management, teamwork, strategic action, globalization and human talent management. Consequently, topics such as systemic thinking, competitive strategy, models of strategic analysis, analysis of resources and capabilities, creation of sustainable competitive advantages, globalization and competitiveness and development of strategic thinking are studied.
Business initiative and development (3 credits)
identification and exploitation of project and business opportunities that generate organizational and social impact, executing them with a high orientation towards achievement, innovation, vision, autonomy, and sensitivity to the context. As a result, aspects such as business opportunities and business models are developed, the business plan as a tool for business initiative and development, the sources of resources and opportunities for entrepreneurship.
Business ethics and sustainability (3 credits)
It is focused on the understanding of the regulatory framework of social responsibility actions at the national, supra-national and international levels and aims to develop a responsible, cooperative and supportive attitude that allows the graduate student to assume the social commitment that comes with their professional practice ; and consolidate a solid humanistic education guided by the principles that underlie the Mission and Vision of the EAN University.
Research Seminar (3 credits) and Degree Work (4 credits)
Their purpose is to develop the investigative competences of the students of the master’s degree and to provide instruments and strategies that promote the applied research initiatives and the processes of transfer and application of the theoretical developments on international business. These units constitute the basis and support for the development of the degree project that is designed to guarantee a constant flow of knowledge and experiences, always under a context of application to companies, in both ways: knowledge, experiences and difficulties of the company to the academy, and from the academy to the company the theoretical developments, the advances of the knowledge and the alternatives of solution to face the difficulties and problems of the company. This aims to be a differentiating element that facilitates a dynamics of mobilization of the theoretical principles for its application in practical situations in the company and in the opposite direction, facilitating the analysis of the real problems of the company from a scientific conception to take advantage of these experiences and enable the systematization to facilitate the contrast between theory and practice in a permanent way.
Elective Study Units (9 Credits)
These study units are focused on providing a context of specificity to the Master’s program, in accordance with the interests of the professional and / or the needs of the company or business sector in which the future Master’s degree will perform. The block consists of three units, of three (3) credits each, for a total of nine (9) academic credits.

The elective study units are structured around topics of interest and current affairs. They can be changed according to the needs and expectations of the students, the needs of the organizations and the natural evolution and change in the disciplines.

Additionally, students may freely choose among the study units offered by other Master’s programs, those that meet their interests and needs.

NOTE 1: It is recommended that the student have a level B1, or preferably B2, to take at least two units of study in English.

NOTE: the opening of the electives is subject to a minimum number of students. The EAN University reserves the right to suspend or postpone the start of any of the programs, depending on the response it obtains from the interested parties to the call, as it reserves the right to make modifications to the study plans, focus methodological and teaching cloister.

The academic activities of the program that he / she studies will be able to incorporate materials and readings in other languages ??and it will be the responsibility of the student to achieve the understanding of them.

Data of interest

99% of our professors have a Master’s degree and 20% of our professors have a Doctorate.

The average salary of our masters graduates is $ 6,164,145.

Source: MIDE 2017

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